Last week I decided to pull one of my favorite books, Malcolm Gladwell’s The Tipping Point, back off the shelf. If you’ve never read it before (you should), the book describes the way in which ideas, trends, and social behaviors ‘tip’ and begin spreading like wildfire. News about Oprah officially joining the ranks of the Twitterati had the micro-blogging service at the forefront of my mind, and I wanted to re-read the book to help get a better grasp on how Twitter finally ‘tipped.’ Instead, I ended up with a much clearer idea of how social networks like Twitter and Facebook can fit in to our professional networking efforts.

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Bill Cosby: I said to a guy, “Tell me, what is it about cocaine that makes it so wonderful,” and he said, “Well…it intensifies your personality.” And I said, “Yes, but what if you’re an asshole?”

I had the opportunity to spend last Friday at Module’s Midwest Digital Conference, listening to some heavy-hitters in the field of social media, including Scott Monty of Ford, and uber-blogger Chris Brogan.

During the panel discussion at the end of the day, one of the speakers, Jeremy Tanner (@penguin on Twitter), made a comment that really stuck with me. I’m not sure if I got it verbatim, but the basic point was this:

Social media doesn’t make you awesome, it just exposes what you already are.

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There’s all sorts of advice out there about interviewing, and it’s pretty easy to get overwhelmed by it all. Of all the advice I’ve ever received, a few pieces really resonate with me the most. These are the three most useful tips I’ve ever received about interviewing:

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