Last week I decided to pull one of my favorite books, Malcolm Gladwell’s The Tipping Point, back off the shelf. If you’ve never read it before (you should), the book describes the way in which ideas, trends, and social behaviors ‘tip’ and begin spreading like wildfire. News about Oprah officially joining the ranks of the Twitterati had the micro-blogging service at the forefront of my mind, and I wanted to re-read the book to help get a better grasp on how Twitter finally ‘tipped.’ Instead, I ended up with a much clearer idea of how social networks like Twitter and Facebook can fit in to our professional networking efforts.
