This blog has been a long time coming. In such a frustrating job market, I’ve spent so much time lately with students, pushing the “blog” angle for personal branding purposes. I’ve explained how blogging is a great way to create a dynamic resume, demonstrate your area(s) of expertise, and begin networking with some of the leaders in your field.

Yet every time I thought about starting my own blog, I came up with excuses to put it off: I’m too busy, not currently job-searching, and I already have a LinkedIn profile. And what the hell would I write about in my first post, anyway?

Well, I’ve finally decided that it’s been pretty hypocritical of me to talk so much about the benefits of blogging without having a blog of my own. On top of that, I’d be at least a little selfish to keep all of this career advice that I learn every day at work all to myself. So now that’s out of the way! Feel free to connect with me on LinkedIn, follow me on Twitter, and please check back for lots of great advice on job searching, personal branding, and using social media and technology to your advantage.